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The Beijing International Book Fair which runs from August 21st to 25th 2019, hosts more than 2,500 exhibitors from over 95 countries and regions and attracts over 300,000 visitors. Large sections of the fair are devoted to children’s titles and digital publishing, both areas showing growth and opportunity in China. Emerging consumer trends as well as digital formats, new publishing technologies, entertainment and cross-merchandising are well represented, together with new popular genres such as sci fi fiction and lifestyle titles.