The 9th Shichahai Culture Tourism Festival kicked off at Xidan Culture Square on June 19th and will proceed till the end of August. From June 8th, the activities Tasting Special Delicacies and Watching the 2010 World Cup will be held in streets of Shichahai, Xidan, and elsewhere in Xicheng District. Discount coupons and prizes for rural scenic-spots and for enterprises inside Xicheng District will be awarded. Visitors who dine in appointed restaurants will not only get a discount but also tickets for scenic spots.
Tickets for scenic spots and coupons for time-honored restaurants are also available in hotels listed in the Special Accommodations and Star Hotel chapters in the Festival Brochure.

Five Marketing Themes
1. Theme: "Fantastic Shopping in Xicheng"
Cooperating with ten rural counties, uniting enterprises in Xicheng and using Xidan Joy City and other information spots as platforms, the theme event distributes tickets for scenic-spots, coupons for wedding photography and other prizes to visitors in key shopping and dinning places.

2. Theme: "Tasting Special Delicacies and Enjoying Beautiful Scenery"
Customers can get valuable coupons such as tickets for scenic-spots and discounts when they dine in restaurants which take part in this activity. At the same time, the restaurants begin their on-line food reservation service in cooperation with professional restaurant reservation websites. The customers who order food on-line will get souvenirs.

3. Theme: "A Happy Trip in Xicheng"
Xicheng travel agencies form a "Tourism Supermarket", marketing tourism routes. The theme activity offers practical benefits and can be of interest to tourists in urban and suburban areas in various ways like substitution of coupons. This theme event involves interactive activities such as "Collection on Seals of Celebrity Homes and “Taobao Travel in Xicheng”.　
4. Theme: "Gathering in Empirical Courtyard, Tasting Capital Delicacies"
Unite Featured hotels and Star hotels to advertise discounts and promote information on Yiyuan Malls (malls where sales are over 100 million Yuan) and time-honored restaurants and distribute coupons.

5. Theme: "Leisurely Internet Surfing, Audio Visual Fest"
Lottery activities will take place in Yiyuan Malls to distribute prizes to customers according to their consumption.