Golden Resource New Yansha Mall was the first shopping mall that came close to a western standard on the Chinese mainland. The giant centre is located between Beijing's West Third and Fourth Ring roads. The Mall is an integration of multiple business formats, covering entertainment, catering and shopping.

GR New Yansha Mall is located by Kunyu River of Haidian District in Beijing. It is a central place between West 3rd-Ring Road and West 4th-Ring Road with excellent traffic condition. GR New Yansha Mall includes stores like Capital City Top-Grade Department Store, Yansha Main Store, Popular Fashion Department Store and Guiyou Main Store as well as about five hundred brand exclusive-sale store, among which about one hundred are flagship stores of those brands. The Mall also features more than fifty categories of service, 1,600 well -known brands and more than 75% of the tenants are manufacturers and national agents. Meanwhile, more than a hundred restaurants are distributed in an organized manner all over the building. Customers may also come to enjoy singing, dancing, fitting, movies and video games etc. Splendid performances may also be appreciated at Center Stage during festivals or weekends. The GR New Yansha Shopping Mall places great emphasis on the design and construction of public areas. There are eight avenues equipped with recreation facilities. The comfortable and pleasent inner environment makes it as an ideal place for shopping, recreation and entertainment for the customers.